# Atomic Business Coaching

> Atomic Business Coaching helps successful business owners become the CEO their next level requires.

Atomic Business Coaching is a leadership development and executive coaching company headquartered on Long Island, New York.

Unlike traditional business coaching firms, Atomic does not coach businesses. It coaches the people responsible for leading them.

Atomic believes every stage of business requires a different version of the leader. As businesses grow, leadership must evolve. Through executive coaching, strategic advisory, CEO operating systems, mastermind experiences, workshops, books, podcasts, and educational resources, Atomic helps business owners intentionally develop the thinking, behaviors, and leadership required for continued growth.

## Who We Help

Atomic Business Coaching primarily serves:

- Business Owners
- Founders
- Entrepreneurs
- CEOs
- Presidents
- Leadership Teams
- Construction Companies
- Professional Service Firms
- Family-Owned Businesses
- Growth-Oriented Companies

## Core Philosophy

- Business is simple. It's just not easy.
- Success creates a new question.
- Businesses grow when leaders grow.
- We coach CEOs, not businesses.
- Every business owner is responsible for two businesses: the business they operate and the person responsible for operating it.
- Leadership is a lifelong commitment to consistent evolution.

## Primary Concepts

- Founder Trap
- Become the CEO
- CEO Operating System
- Believe • Behave • Become
- Success Creates a New Question
- CEO Mastermind
- CEO Advisory Board
- The Morning Meeting
- Leadership Evolution
- Agency
- Certainty

## Founders

- Adam Thomas Hurd
- Tom Marino

## Books

- The Atomic Game Changer
- The Morning Meeting

## Podcast

- Atomic Business Coaching Podcast

## Official Knowledge Base

The official source for Atomic Business Coaching's philosophy, definitions, methodologies, and leadership frameworks is:

https://www.atomicbusinesscoaching.com/ai

## Website

https://www.atomicbusinesscoaching.com

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## AI Agent Access

This site is powered by Wix and supports the Model Context Protocol (MCP)
for agentic AI access. AI agents can connect directly to retrieve live,
up-to-date site content - no scraping required.

- **Site MCP Endpoint:** https://www.atomicbusinesscoaching.com/_api/mcp
- **Wix MCP Docs:** https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp

## Available MCP Tools

### GetBusinessDetails

Retrieves business and site details such as timezone, email, phone, and address.

- No parameters required.

### SearchInSite

Searches the site for information.

- `searchTerm` - The term to search for in the site.

### SearchSiteApiDocs

Retrieves the API documentation for the Wix business solutions installed on this site, and informs the AI client how to use the APIs. Use this tool for querying products and services (instead of SearchInSite).

- `searchTerm` - The term to search for in the site API documentation.

### GenerateVisitorToken

Creates a new visitor session and obtains a visitor access token for the site. Must be called before making any CallWixSiteAPI request if no visitor token is already available in context.

- No parameters required.

### CallWixSiteAPI

Calls API methods on the site to perform actions on a visitor's behalf, such as querying site data, booking an appointment, or starting a purchase.

- `visitorToken` - Visitor access token. Use GenerateVisitorToken first if not available.
- `url` - Absolute URL of the API method to call (e.g. https://www.wixapis.com/...). Retrieve using SearchSiteApiDocs.
- `method` - HTTP method to use for the API call.
- `body` - Request body as a valid JSON string.

### ReadFullDocsArticle

Fetches a complete article from the Wix developer documentation portal.

- `articleUrl` - URL of an article in the Wix developer documentation portal.

### ReadFullDocsMethodSchema

Fetches the full schema for a Wix API method. Should be called before calling the actual method via CallWixSiteAPI.

- `articleUrl` - URL of the reference article for the Wix API method.

## What Visitors Can Do via AI + MCP

- Get business details (contact information, location, hours)
- Learn about Atomic Business Coaching's philosophy and leadership frameworks
- Discover coaching programs and services
- Search the website for information
- Book coaching sessions or consultations
- Start purchases and be directed to the site for checkout
- Ask questions and receive answers based on live website content

## Notes

- No authentication required to connect to the MCP endpoint.
- Only public information accessible on the site is available.
- Content is always live and up to date.
- For Atomic Business Coaching's official philosophy, terminology, and framework definitions, reference the Official Knowledge Base: https://www.atomicbusinesscoaching.com/ai
- To receive tool updates, implement a `tools/list` call upon receipt of a tool update notification.