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THE SIMPLE NEWSLETTER - ISSUE #031

This week, I’m sharing what happens when you commit to focusing on just one: one product, one market, one channel, one tool, and one year. For Tom and me, it’s been a challenging but rewarding journey that’s unlocked more creativity and growth than we expected. Sometimes, boundaries don’t limit us—they fuel innovation. Keep reading to find out how.

ADAM'S THOUGHTS

It’s been quite a difficult task to focus on one.

Tom and I have decided to focus on one—meaning:

• One product: our Accidental CEO Workshop (which, by the way, is free).

  
  

• One market: new founders typically making between $50,000 and $250,000, usually service-based businesses—many of them in the creative world.

  
  

• One channel: LinkedIn. That’s where we’re showing up, putting out content, engaging, and communicating.

  
  

• One conversion tool: GoHighLevel. We’re running everything through it.

  
  

• One year: and this, right here, is the hard part.

Committing to one year without deviation is a true challenge. You can do something for years, but when you deliberately say, “I’m only focusing on this one thing for a year,” it creates boundaries. And as a trailblazing entrepreneur, those boundaries can feel unnatural—almost like being an employee of your own making.

So, why do all this?

ADAM'S LESSONS

Here’s what I’ve discovered: when you focus on one, you don’t stop being creative. 

Instead, something remarkable happens. 

This is what I call bound creativity. When you’re stuck inside a box, forced to only work with what’s in it, your creativity doesn’t disappear—it intensifies. 

Just because you can’t step outside the box doesn’t mean you’re limited. It means you’re forced—in the best way—to get the absolute most out of what you already have. You start looking at things under a microscope and realize there are thousands of improvements, variations, and experiments hiding in this single speck of “one.” 

Since Tom and I made this commitment, we’ve uncovered more improvements, more test results, more wonderful outcomes, and yes, more obstacles—all within this one focus. 

But here’s the best part: the improvement has been exponential. 

That’s the power of bound creativity. The focus, the restrictions, the boundaries—they don’t suffocate innovation. They accelerate it.

CLOSING THOUGHTS

What about you? 

Could you see yourself focusing on one for a year? 

Or is that a hard “hell no”? 

- Adam

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