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  • Writer's pictureTom Marino

Creating SMART Goals to Achieve Success

Setting goals is a fundamental component of success in any domain, whether personal or professional. However, not all goals are created equal. To ensure your objectives are strategic and attainable, consider implementing the SMART goal-setting framework. This acronym stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Let's delve into how you can apply this approach to achieve success.

Specificity is Key

The first step in setting SMART goals is to be specific. Vague goals like "I want to do better in business" lack direction and can lead to confusion or lack of motivation. Instead, specify what exactly you want to achieve. For example, "I want to increase my monthly sales by 10%." This clarity will provide a clear path forward.

Make it Measurable

A goal without a measurable outcome is like a sports competition without a scoreboard. How would you know when you've achieved your goal? By making your goals measurable, you set a clear target to aim for. Using our earlier example, the measure is a 10% increase in monthly sales.

Attainability Matters

While it's great to aim high, your goals should also be attainable. Setting unrealistic goals can lead to disappointment and demotivation. Assess your resources, skills, and capabilities honestly, and set goals that are challenging yet achievable.

Relevance is Crucial

Your goals should align with your larger life or business objectives. If a goal doesn't contribute towards your broader plans, it might not be worth pursuing. For instance, if your business goal is to expand your online presence, then increasing your Instagram followers could be a relevant goal.

Time-Bound for Progress

Finally, each goal should have a deadline. Time constraints create a sense of urgency and motivate us to take action. In the sales increase example, aim to achieve a 10% rise within a certain period, like three months.


In conclusion, SMART goals can provide a structured and efficient path to success. By ensuring your goals are Specific, Measurable, Attainable, Relevant, and Time-bound, you increase your chances of achieving them.

Remember, the journey towards achieving your goals is just as important as the end result. So, embrace the process, learn from each step, and keep moving forward. Success might be closer than you think!

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