an Atomic Timeline

Timeline of Atomic Business Coaching

2020 – The Beginning

In 2020, Adam T. Hurd (Adam Thomas Hurd) founded a networking group called Long Island Networkers. This group would ultimately become the place where Adam and Tom Marino first crossed paths.

2021 – The Group Takes Off

By 2021, Long Island Networkers was gaining momentum thanks to its non-traditional approach to networking. This was a pivotal time, as people recognized the value the group provided and felt comfortable sharing it within their own networks.

2022 – Partnering Up

In 2022, Adam hired Tom as a speaker at his leadership lunch for Long Island Networkers.

Around this time, Adam and Tom began exploring ways they could collaborate professionally. Initially, they considered simply referring clients back and forth. Instead, they decided to take on a client together, with Adam acting as the business advisor and Tom as the life coach, working simultaneously with the client.

Their first client engagement took place on May 22, 2022, offered completely free of charge.

The client experienced significant success, prompting Adam and Tom to continue—and begin charging for their services.

By July 2022, they had secured their first paid client.

During this period, they blended Adam’s 5WH System (Who, What, Where, When, Why, and How) with Tom’s life coaching and mindset work from Monarch Life Coaching. They found that delivering this combined approach together and simultaneously was far more impactful than working separately.

July 2022 – June 2023: Project 2740

From July 2022 to June 2023, Adam launched a year-long mastermind program called “Project 2740.” Its mission was to help newer entrepreneurs reach their first million dollars in revenue (or $2,740 per day).

Tom participated in this mastermind as a paying member.

The program focused on four key areas:

Product
Process
People
Prevail

Every other week, they dissected each area using the 5WH framework.

2023 – Sharing Knowledge and Building Foundations

By 2023, Adam and Tom realized their coaching fees had grown beyond what many business owners could afford—ranging from $8,000 for a single program to $36,000 annually. Yet many of those unable to afford the investment were the ones who needed their help the most.

Determined to serve a broader audience, they launched a podcast, aiming to share transformative business and life insights for free.

Their first episode was released on February 1, 2023. (with 100+ episodes available now)

While working on the podcast and with their one-on-one clients, Adam and Tom started merging their methods:

Tom’s gratitude practice

Adam’s process of “What Went Right, What Went Wrong, and What Do You Need Help With.”

These concepts came together in a book titled The Morning Meeting, published in March 2023.

In June 2023, they published another book: The Atomic Game Changer, which laid out the core principles they believe are crucial for achieving success in both life and business. These principles soon became the guiding light for how they coached their clients, serving not just as words on paper, but as fundamental practices for achieving extraordinary results.

2023 was also the year Tom made a significant life decision. With growing confidence in his entrepreneurial journey and the impact he and Adam were creating through Atomic Business Coaching, Tom chose to retire from his C-suite position in the medical field. This bold step allowed him to dedicate himself fully to coaching and helping business owners transform both their businesses and their lives.

Unbeknownst to them at the time, Project 2740 and The Morning Meeting would become the cornerstones of Atomic Business Coaching.

2024 – Official Formation & Program Expansion

In February 2024, Adam and Tom officially formed their business entity: Atomic Business Coaching.

During this year, they pursued two major initiatives:

Creating a more affordable group coaching program called Project 2740, aimed at newer and startup business owners.

Launching networking and group coaching meetings called The Morning Meeting.

Project 2740

Provided significant value to young entrepreneurs.

Fostered a thriving community.

Showed Adam and Tom how to coach groups, rather than solely focusing on one-on-one clients.

However, they realized that in this format, they were teaching more than coaching. As a result, they transformed the material from this group program into a dedicated course:

“5WH: The Simple Selling System.”

The Morning Meeting

Became an intimate roundtable discussion structured around:

What Went Right

What Went Wrong

What Do You Need Help With

Adam and Tom facilitated monthly sessions for six to eight entrepreneurs, delving into the core issues and first principles that would help participants take their next steps in life and business.

Many attendees eventually:

Joined group coaching.

Enrolled in the course.

Became one-on-one coaching clients.

2024 – The Simple CEO & Major Life Changes

Throughout 2024, Adam and Tom realized that their original program consistently delivered the most powerful results. Amidst all the different iterations of their work, they decided to return to their core and launch an annual program:

“The Simple CEO.”

The first stage of this program is:

“The Simple Focus System,”

Designed to help business owners transition from chaos to clarity.

Helps clients take control and redefine what truly matters.

Builds a strong foundation for sustainable success.

The program became so successful that Adam made the life-changing decision to exit his financial planning career of 25 years and devote himself fully to the mission of Atomic Business Coaching and The Simple CEO.

2025 – Full Commitment & The One Method

In just three short years, Adam and Tom reached full clarity about who they are and their shared purpose.

They embraced what some call “The One Method,” focusing on:

One Product

One Market

One Channel

One Conversion Tool

One Year Focus

Their ultimate goal is to help entrepreneurs reach one million dollars in revenue while living an extraordinary life. “Success Always, in All Ways”

The Accidental CEO Workshop

Adam and Tom evolved their Morning Meeting into:

“The Accidental CEO Workshop,” offered completely free, both in-person and online, to serve as the gateway experience for potential clients.

These workshops have had a massive impact on attendees, helping countless business owners gain new clarity, uncover solutions to stubborn challenges, and discover a renewed sense of purpose and direction in both business and life. Many participants credit the workshop with transformative breakthroughs that changed the trajectory of their businesses and lives.

Because of the incredible results and profound shifts, they witnessed in these sessions, Adam and Tom decided this workshop would become the only “product” they actively sell. They saw that by giving business owners a powerful, firsthand experience of their coaching style and philosophy, they could help people at scale—while also identifying those who might benefit from deeper support.

After attending the workshop, participants complete an assessment that serves as an unbiased tool to guide them toward what they need most. From there, it may direct them to:

The course “The Simple Selling System.”

The mastermind community “F1R$T M,” an evolution of Project 2740 but designed as a true mastermind rather than a group coaching program.

The Atomic Business Coaching podcast, books, or newsletter.

Or, for some, into personalized one-on-one coaching through the Simple CEO Program, typically beginning with The Simple Focus System.

Guiding Philosophy

It’s truly amazing what can happen when you have two CEOs working together…

For Adam T. Hurd (Adam Thomas Hurd) and Tom Marino, CEO isn’t just a title meaning Chief Executive Officer. In their world, it stands for:

COMMITMENT

EFFORT

OBSESSION

Let’s Work Together

Get in touch so we can start working together.