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Be The CEO

This page is intentionally detailed. It exists to provide full clarity on the structure, commitment, and philosophy behind the Be The CEO engagement. 

Program Orientation

Be The CEO is a six‑month, finite program designed to teach you how to be the CEO of your life and your business.
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This is not an ongoing coaching relationship

The Commitment

Becoming the CEO is not an insight. It’s an integration. 

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This work takes approximately six months because each phase builds on the last. Rushing would break the compounding effect that makes this process work. 

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Over these six months, we move deliberately: 

  • From identity to execution 

  • From clarity to consistency 

  • From understanding to embodiment 

 

This program is finite by design. The goal is not to stay in learning mode forever, but to leave with capability. 

The Framework:
Believe → Behave → Become 

Everything in Be The CEO follows a simple progression: 

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  • Believe — Establish clarity, identity, and internal alignment 

  • Behave — Translate belief into standards and consistent execution 

  • Become — Practice and integrate being the CEO in real decisions 

 

Each phase unlocks the next. Skipping steps creates confidence without foundation—or execution without direction. 

Phase One: BELIEVE

The Believe phase establishes who you are, who you are becoming, and what you are actually building.

This phase creates the internal clarity required to lead without second‑guessing. 

Believe: Meeting 1

Identity & Direction - Who 

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We begin by defining who you are right now—personally and professionally. 

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Not in vague terms. Not aspirational language. 

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But with precision and honesty. 

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You will: 

  • Clearly articulate who you are today 

  • Distill that identity into three defining words 

  • Explore who you choose to become—separate from expectations, noise, or past paths 

  • Identify what (or who) is currently holding you back 

 

Using your completed archetype assessment, we surface behavioral patterns—both strengths and potential self‑sabotage—that influence how you lead and build. 

 

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Phase Two: BEHAVE

Belief without behavior creates frustration. 

This phase translates clarity into action. 

Standards 

Two or Three Meetings

Standards define who you are

when it matters.  

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Rather than focusing on how to do things, we define what you uphold: 

  • As a CEO 

  • As a partner 

  • As a parent 

  • As a human 

 

Standards are built around achieving your meaningful goals. 

 

Tactics change. 

Standards do not. 

Phase Three: BECOME

This is where you practice being the CEO. 

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BOARD MEETING & SIMPLE LIFE MEETINGS

The CEO
Board Meeting

Phase Three: BECOME

This is where you stop talking about being the CEO and start practicing it. 

The Simple Life System 

Phase Three: BECOME

This is where being the CEO becomes
something you can do when no one is watching. 

When the Program Ends

We will never tell you when you’re done. 

Over six months, you simply become the CEO

you set out to be. 

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You leave with: 

  • Systems 

  • Perspective 

  • Agency 

  • Certainty 

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The Transition:
Thinking Alone or Not 

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Every graduate reaches the same question: 

Do I want to think alone from here? 

The Transition:
Thinking Alone or Not

Every graduate reaches the same question: 

Do I want to think alone from here? 

The Advisory Board 

The Advisory Board is for founders and CEOs

who have completed the work of becoming the CEO—but don’t want to think alone as the stakes increase.

 

 

By this stage, you no longer need coaching. ​

You don’t need motivation, accountability, or mindset work. ​

What you need is a trusted place to think clearly. 

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The Advisory Board exists because: 

  • One bad decision is more expensive than ten good ones 

  • Speed matters more than effort 

  • Clarity beats intensity 

  • Momentum is easier to lose than rebuild 

 

This is not: 

  • Coaching 

  • Therapy 

  • Execution support 

 

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This is a retained strategic relationship. 

You bring real decisions, real crossroads, and real opportunities. 

 

We help you: 

  • Pressure-test thinking 

  • Spot blind spots 

  • Stay aligned as complexity increases 

 

You remain the CEO. 

You simply don’t operate in isolation anymore. 

 

Graduation from the program doesn’t mean support disappears—

it means the type of support evolves. 

Investment & Next Step

Be The CEO is a six-month, finite engagement designed to build lasting leadership capability—not ongoing dependence.

 

The investment for the program ranges from $18,000–$21,000, depending on how you choose to participate. 

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Clients who pay in full receive preferred pricing. Clients who choose monthly participation invest more over time. 

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There is no long-term contract. You are free to step away if the work is no longer aligned. 

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If this page resonates, the next step is simple: 

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