Choose To
- Adam T. Hurd

- 11 minutes ago
- 2 min read

The Simple Newsletter - Issue # 062
Adam’s Thoughts
Talking.
We’re all doing it every single day.
To ourselves.
To our families.
To clients.
To employees.
On social media.
At networking meetings.
In proposals.
In presentations.
But what are we really saying?
Is it all a show?
At what point do you finally just get to say the things without the filters?
To let it pour out from your heart and soul — not just your intelligence?
I’ve been fortunate to experience moments where there was no predetermined agenda. No script. No outcome I needed to manufacture.
Just presence.
Moments where I could simply share who I am.
Where I could pour into someone who needed filling up.
Where I could listen. Observe. Understand more deeply.
As a business owner, those moments are rare.
So I’ve tried to build more of my life around them.
Even this newsletter.
As I write this, I’m not writing.
I’m thinking out loud.
Thank you for letting me do that.
Adam’s Lessons
You really do have the ability to just be the person you know you are.
The conditions you think are on you?
You put them there.
Yes, you may have financial responsibilities.
Yes, you may have obligations.
Yes, you may have work to do.
But you can still choose who you are while doing those things.
You can:
Put yourself first while pouring into others.
Fulfill your needs while serving a paying client.
Show up to a conference or board meeting for you — even if the work appears to be for them.
Here’s what I’ve realized:
Many of the things that look like I’m doing them for money, for responsibility, or for someone else… at the core, I started doing them because I chose to.
Not because I had to.
And that shift changes everything.
Instead of “I have to.”
What if it became:
“I choose to.”
So here’s my question for you this week:
What are you currently telling yourself you have to do — that you could reframe as something you choose to do?
Reply and tell me. While I can’t respond to every message, Tom and I read every reply, and we genuinely appreciate hearing from you.
That’s all for this week.
See you next Saturday.





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