GREEN GRASS TRUTHS

THE SIMPLE NEWSLETTER - ISSUE # 016

Welcome back to another edition of The Simple Newsletter. My goal is to share thoughts and lessons that inspire you, challenge your thinking, and offer something real you can use. This isn’t fluff, and it’s not a sales pitch. It’s just us, talking about the stuff that matters.

Let’s get into it.

ADAM'S THOUGHT

The grass is always greener on the other side, right?

Well, here’s the truth about that green grass you’re looking at. It’s covered in shit. Seriously. That picture-perfect lawn you’re admiring didn’t magically get that way. It took hard work, patience, and a whole lot of fertilizer. And that fertilizer? It’s the shit no one likes to deal with.

The same goes for business. When you see someone else’s success, it’s tempting to think it must’ve been easy. But trust me, what you don’t see is the grind, setbacks, and heartache it took to get there.

New entrepreneurs especially fall into this trap. They leave behind a stable job, ready to build something incredible. They’ve got a vision, a product, systems, and drive. But then reality hits. They work tirelessly, yet the results don’t come as quickly as they’d hoped. The pressure builds. They’re exhausted, overwhelmed, and unsure of the next step. Some even question whether they should give it all up and crawl back to the comfort of a steady paycheck.

Sound familiar? If you’re there right now, know this isn’t a personal failure. It’s part of the process. Every successful entrepreneur has waded through the same pile of shit to get where they are. Keep going. The struggle you’re in today? It’s laying the foundation for your future success.

One day, your “lawn” will be just as green as the ones you admire now. And sure, people will compliment it—not realizing what you went through to make it thrive. But you’ll know, and that’s what makes it worth it.

ADAM'S LESSON

Now that we’ve talked about the shit, here’s the good news. You don’t have to enjoy it, but you do have to push through it. Mike Tyson put it perfectly when he said, “Discipline is doing what you hate to do but doing it like you love it.”

You’ve got the plan. You’ve laid the groundwork. But this stage? It’s hard. It’s messy. It’s the least glamorous part of the process, but it’s also the most critical. You’re building a foundation, one that will sustain your business when challenges come later.

Here’s something most people don’t realize when they start out: it takes about ten years to build a business that lasts. The first three years are pure, unfiltered grind. You’re doing everything yourself, learning by trial and error, and facing obstacles you didn’t even know existed. Slowly but surely, things start to improve. You might hire an assistant, bring on a few vendors, and even build a small team. By year ten, you’ve got something solid.

But here’s the catch: most people don’t make it that far, because when they hit the hard parts, they start looking for “greener pastures.” Instead of pushing through, they hop the fence, only to find themselves knee-deep in another pile of shit. It’s a vicious cycle.

The lesson? Stay the course. Stick with it. Go through the hard stuff instead of running from it, and you’ll come out stronger, smarter, and more capable. That’s how you build something that lasts.

CLOSING THOUGHTS

Here’s the truth that no one likes to hear: business is simple, but it’s not easy. You probably already know this, but it’s worth repeating because too many people quit when things get tough. 

The steps to success aren’t complicated. But taking those steps, day in and day out, while dealing with the inevitable mess along the way? That’s the challenge. 

Here’s the good news. You’re allowed to take breaks. You’re allowed to pause, wash off the shit, and come back fresh the next day. Over time, as you put in the work, you’ll find yourself building more than a business. You’ll build a team you can trust to handle the messy parts for you. And that’s when things get fun. 

Until then, keep your head up, wipe off your boots, and go do the thing. 

– Adam 

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