IT's ALL NOISE

THE SIMPLE NEWSLETTER - ISSUE # 003

We’re excited to have you back for another edition of keeping things simple, intentional, and impactful with the 3rd issue of The Simple Newsletter!

ADAM'S THOUGHT

Sometimes, it all just becomes noise.

Social media is an incredible tool. It helps us connect, build communities, foster relationships, and discover new opportunities. But lately, a lot of it just feels like noise—especially the DMs.

These days, every unread message in your inbox comes wrapped in a blanket of cynicism. And honestly, it’s hard not to feel that way. Cynicism, by definition, is the inclination to believe people are motivated purely by self-interest—and isn’t that exactly what so many DMs feel like?

You open them, and there it is. Someone reaching out to sell you their services, push their goals, or tick a box on their own to-do list. They know nothing about you. They haven’t done the work to figure out if you’re the right fit for what they’re offering. It’s like being added to a sales list rather than being approached as a person.

It’s starting to feel a lot like the telemarketing days—the ones where your home phone would ring and you’d dread the intrusion. Back then, we got caller IDs, blocked numbers, and created “Do Not Call” lists to protect ourselves. Sound familiar? Today’s DMs feel like yesterday’s cold calls.

But here’s the catch: social media is still an amazing tool. It doesn’t have to feel this way. What if we shifted the way we use it? What if we turned those noisy, impersonal messages into something meaningful? How do we go from “Ugh, another DM” to “Wow, I’m so glad this person reached out?”

ADAM'S LESSON

Here’s something I practice that you can use before sending your next DM.

Ask yourself one simple question before you hit “send”: Am I sold on a reason to speak with this person?

Think of this as an investment. Yes, you may want to connect with someone to work together, but consider what you’re asking. You’re asking them to invest their time and energy, just as you’re investing yours. And eventually, maybe even their money.

You can’t make that connection unless you’re truly sold on why this particular person is worth reaching out to. That reason should be specific to them—not just about what you want, but about what they bring to the table.

How do you do this? Research. Real, meaningful research—not skimming their follower count or engagement metrics. Take the time to understand who they actually are.

Check out their website.

Learn their company’s story.

Understand their goals, their impact, and their values.

Dig into why they’re doing what they do and what makes them extraordinary.

When you approach someone with this level of insight, you’re reaching out because you’re genuinely inspired by who they are and what they’re creating. That inspiration leads to authentic connection—not manipulation, not noise.

This practice ties into my philosophy for 2025, which is all about doing less, but better. Instead of blindly messaging dozens of people a day to hit a quota, reach out to two or three people you’ve truly researched and connected with.

The outcome? Better communication. Real opportunities. An actual impact.

This intentional approach results in you becoming the signal instead of just more noise. Be the reason someone says, “Wow, I’m so glad this person reached out.”

"Do The Thing."

CLOSING THOUGHTS

The power of connection lies in authenticity. Social media can foster meaningful relationships when we engage with purpose and intention.

Every DM is an opportunity to stand out—not as noise, but as a genuine signal. See the person behind the profile, approach with curiosity and respect, and create real connections.

In a world of shallow interactions, be the exception. Do the thing with intention, and meaningful opportunities will follow.

Take care,

- Adam

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