top of page
  • Writer's pictureAdam Hurd

Who is the Purple Collar Worker

In the ever-evolving landscape of work, we've all come to know the terms 'white collar' and 'blue collar'. These designations have long defined job roles across generations. However, a new category is making waves in the dynamic work environment of today - the 'purple collar' worker. At Atomic Business Coaching, we are committed to helping these unique professionals flourish. 


Understanding the Purple Collar Worker 

The term 'purple collar' describes individuals who seamlessly execute both blue and white-collar tasks within their industry. These professionals are not only highly skilled but also hold specialized degrees, licenses, or certifications typical of white-collar jobs. In addition, they perform hands-on tasks characteristic of blue-collar roles. 

Purple collar workers are technical experts, often required to utilize problem-solving skills, conduct detailed analyses, generate reports, and carry out physical work onsite. This unique blend of physical and cognitive skills engages both the right brain (creative) and left brain (logical) thinking. 

For instance, consider a physical therapist who applies their deep knowledge of the human body in hands-on work with patients after obtaining their medical degree. Or a content creator who shoots film and captures photos before curating and editing them into brand-worthy material. Architects, restoration workers, plumbers, carpenters, electricians, HVAC specialists – all these professions require the ability to create and understand complex designs, ensure they're up to code, and then use the tools of their trade to build, repair, and make these systems functional. 


The Unique Challenges of Purple Collar Professionals 

So, why do so many purple-collar professionals gravitate towards business coaching? The answer lies in the unique challenges they face. These individuals are not just doing a job; they're running a business in a purple-collar industry. This adds a new layer of complexity to their role, requiring them to be proficient in blue-collar work, white-collar work, and business operations. 

Many purple-collar workers have extensive expertise in their technical fields but lack education or experience in running a business. This can leave them feeling lost, distracted, and unsure of their next steps, especially as their business grows and requires more management. 


How to Empower Purple Collar Workers 

At Atomic Business Coaching, we help purple-collar professionals navigate these challenges. We guide them in a direction that fulfills them and allows for harmonious growth. We strive to understand why they're doing what they're doing, who they want to be, what they want to achieve, how they want to work, and where they want to spend their time. 


We then work with them to delegate tasks effectively across the three areas - running the business, performing the blue-collar tasks, and executing the white-collar work. In doing so, we empower them to achieve their goals while maintaining balance in their professional lives. It offers a unique blend of opportunities that cater to the individual's passion, talent, and desire for success. 


The final piece of this intricate puzzle is ensuring there is a harmonious balance between their professional endeavors and the life they aspire to lead. This harmony is not just about maintaining a work-life balance; it's about creating a life where work and personal satisfaction coexist seamlessly. 


Once we unlock the potential of their business, we open the floodgates to limitless possibilities of life-building. This approach empowers our clients to design a life to their liking, one where they are not merely surviving but thriving. 


The Future of Purple Collar Workers 

The unique skills of purple-collar workers make them indispensable assets to their industries. Unlike many professions threatened by the advent of AI and outsourcing, the purple-collar sector stands resilient. Technological innovations, rather than eliminating jobs in these fields, are enhancing the efficiency and effectiveness of purple-collar professionals. These advancements underscore the value of human touch and expertise in these roles, heralding a promising future for the purple-collar workforce. 



In essence, the rise of the purple-collar worker is more than just a labor market trend — it's a testament to the limitless potential of human talent and adaptability. They are the embodiment of resilience in the face of technological advancement, and the epitome of harmony between passion and profession. 

As we look to the future, we're excited to see how these professionals will continue to redefine the world of work and create a future that is as bright as it is boundless. 


Let's Work Together 

Are you a purple-collar professional looking to level up your business and personal life? At Atomic Business Coaching, we're ready to help you navigate the unique challenges of being a purple-collar worker and unlock the potential of your business. Get in touch with us today and let's start working together towards your future success. 

11 views0 comments
bottom of page