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Adam and Tom Purple Collar

what is
Purple Collar

The Short Story

If you are Purple Collar its because: You are doing the BLUE collar = [labor with a client or on a job], and the WHITE collar = [analysis & paperwork], and Running the Business [everything else]

This is what we call a Purple Collar Professional

The Problem is... no single person can effectively handle all three of these tasks simultaneously!


And You Are Just Beginning to Realize That​!

This is exactly why you're seeking advice & coaching. You initially planned to start a business, but instead, you've ended up creating numerous new jobs for yourself, and now you are working more than ever... but getting paid less!

The Full Story

The Rise of the Purple Collar: Understanding and Supporting this Unique Workforce

In the world of work, we're all familiar with the terms 'white collar' (analysis & paperwork) and 'blue collar' (labor with a client or on a job), designations that have defined job roles for generations. But have you ever heard of 'purple collar' workers? This lesser-known category is gaining momentum in today's dynamic work environment, and at Atomic Business Coaching, we're dedicated to helping these unique professionals thrive.

What is a Purple Collar Worker?

The term 'purple collar' refers to individuals who execute both blue and white collar tasks within their industry. These are highly skilled professionals who possess the specialized degrees, licenses or certifications typical of white collar jobs, but also perform hands-on tasks like those characteristic of blue collar roles.

They are technical experts, often needing to utilize problem-solving abilities, conduct detailed analysis and generate reports, all while carrying out physical work onsite. This requires a unique blend of physical and cognitive skills, often engaging both right brain (creative) and left brain (logical) thinking.

For example, consider a physical therapist who, after obtaining their medical degree, needs to apply their deep knowledge of the human body in hands-on work with patients. Or a content creator who shoots film and captures photos before curating and editing them into brand-worthy material. Architects, restoration workers, plumbers, carpenters, electricians, HVAC specialists - all these professions require the ability to create and understand complex designs, ensure they're up to code, and then use the tools of their trade to build, repair and make these systems functional.

The Challenge of Being a Purple Collar Professional

So why do so many purple collar professionals gravitate towards business coaching? The answer lies in the unique challenges they face. These individuals are not just doing a job; they're running a business in a purple collar industry. This adds a new layer of complexity to their role, requiring them to be proficient in blue collar work, white collar work, and business operations.

Often, one of these areas doesn't receive the attention it needs for overall success. Many purple collar workers have extensive expertise in their technical fields but lack education or experience in running a business. This can leave them feeling lost, distracted, and unsure of their next steps, especially as their business grows and requires more management.

How Atomic Business Coaching Helps

This is where Atomic Business Coaching steps in. We help purple collar professionals find their way, guiding them towards a direction that fulfills them and allows for harmonious growth. We strive to understand why they're doing what they're doing, who they want to be, what they want to achieve, how they want to work, and where they want to spend their time.

We then work with them to delegate tasks effectively across the three areas - running the business, performing the blue collar tasks, and executing the white collar work. In doing so, we help them navigate the unique challenges of being a purple collar worker, empowering them to achieve their goals while maintaining balance in their professional lives.

In conclusion, the purple collar advantage is a beacon of hope in today's rapidly evolving business landscape.

It offers a unique blend of opportunities that cater to the individual's passion, talent, and desire for success. The beauty of this lies in the realization that our clients now have a choice - a choice to focus on areas that bring them immense joy, unparalleled success, or let their true talent shine brightly.

The final piece of this intricate puzzle is ensuring there is a harmonious balance between their professional endeavors and the life they aspire to lead. This harmony is not just about maintaining a work-life balance; it's about creating a life where work and personal satisfaction coexist seamlessly.

Once we unlock the potential of their business, we open the floodgates to limitless possibilities of life-building. This approach empowers our clients to design a life of their liking, one where they are not merely surviving but thriving.

Why Purple Collar is Future Proof!

The unique skills of purple collar workers make them indispensable assets to their industries. Unlike many professions threatened by the advent of AI and outsourcing, the purple collar sector stands resilient. Technological innovations, rather than eliminating jobs in these fields, are enhancing the efficiency and effectiveness of purple collar professionals. These advancements underscore the value of human touch and expertise in these roles, heralding a promising future for the purple collar workforce.


In essence, the rise of the purple collar worker is more than just a labor market trend—it's a testament to the limitless potential of human talent and adaptability. They are the embodiment of resilience in the face of technological advancement, and the epitome of harmony between passion and profession. As we move forward, we are excited to see how these professionals will continue to redefine the world of work and create a future that is as bright as it is boundless. 

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