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BeThe.CEO Powered By: Atomic Business Coaching, Inc.
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NO pitches, no fluff. Just real stories, practical lessons, and pure inspiration from Adam Thomas Hurd and Tom Marino to help you thrive in business and life.
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How to Hire the Right People and Create a Winning Team for Your Business
The success of your business is largely dependent on the people you hire. It's a process that requires strategy, patience, and keen judgment
Adam Hurd
Jan 4, 20242 min read
Unraveling the Myth of Work-Life Balance
Is the notion of "work-life balance" as achievable as it is made out to be, or is it just an elusive myth?
Tom Marino
Jan 3, 20243 min read
Don't Make New Year Resolutions, Make 2024 Goals
If you're a business owner, you should be thinking about not just resolutions, but your goals for 2024.
Tom Marino
Jan 2, 20242 min read
The End-of-Year Crunch: Finding the Right Approach for Success
As the year draws to a close, a common dilemma arises for many professionals, push relentlessly for results or take a break to recharge?
Tom Marino
Dec 21, 20232 min read
The Impact of Personalization and How it Elevates the Customer Experience
In a world where businesses are constantly evolving, personalization has emerged as a key aspect that shapes customer experience.
Tom Marino
Dec 20, 20232 min read
Understanding the Difference Between a Business Plan and a Strategy
Understanding the difference between the two concepts of "plan" and "strategy can significantly impact how you approach your business goals.
Adam Hurd
Dec 19, 20232 min read
The Benefits of Being a Small Business
Being a small business owner comes with its share of challenges but also creates an opportunity for a fulfilling career on your own terms.
Adam Hurd
Dec 18, 20233 min read
Overcoming End-of-Year Stress in Your Business
Though a stressful time of year, with the right strategies in place, it's possible to navigate this challenging period effectively.
Tom Marino
Dec 14, 20232 min read
Planning Your 2024 Business Ventures and Predictions
As 2023 draws to a close its time to evaluate what you want your 2024 to look like in terms of projects, clients and projected revenue.
Adam Hurd
Dec 13, 20232 min read
How to Show Appreciation to Your Employees During the Holidays
Tis' the season to recognize your team's efforts, boost morale, enhance productivity, and foster a positive work culture.
Tom Marino
Dec 12, 20232 min read
Strategies for Navigating Cyber Threats to Ensure Business Continuity
As businesses increasingly rely on digital platforms and technologies, they also expose themselves to the growing risk of cyber attacks.
Tom Marino
Dec 11, 20232 min read
Different Leadership Styles To Unleash Your Full Potential
Leadership styles vary greatly, with no "one-size-fits-all" approach. It's about finding the style that aligns with your team's dynamics.
Tom Marino
Dec 7, 20233 min read
Building Trust: The Power of Relationships in Business Success
Trust-building is the bedrock of nurturing successful business relationships. Learn how it can harness success and drive personal growth.
Adam Hurd
Dec 6, 20232 min read
Unlocking Productivity: 7 Strategies to Optimize Time for Business Owners
Many entrepreneurs typically devote a substantial portion of their time working "in" their businesses, rather than "on" the business.
Tom Marino
Dec 5, 20233 min read
Thriving in 2024: Top Strategies to Propel Your Business Forward
Explore top strategies that you can implement to propel your business forward for the new year.
Tom Marino
Dec 4, 20233 min read
How to Leverage Your Business with Customer Testimonials
Testimonials, also known as customer reviews or client feedback, are an incredibly powerful tool that businesses can use.
Tom Marino
Nov 30, 20233 min read
Conquering the Fear of Marketing Yourself: A Guide for Entrepreneurs
It's crucial to remember that marketing yourself effectively is a key part of your business success. So, how can we overcome this fear?
Tom Marino
Nov 29, 20232 min read
Navigating the Challenges of ‘Purple Collar’ Professionals
The multifaceted nature of 'purple collar' roles presents unique challenges. Here are three tips to help navigate those challenges.
Adam Hurd
Nov 28, 20232 min read
Who is the Purple Collar Worker
In the ever-evolving landscape of work, a new category is making waves in today's dynamic work environment- the purple-collar worker.
Adam Hurd
Nov 27, 20233 min read
Take Advantage of Black Friday to Promote Sales and Boost Revenue for Your Business
Explore how businesses can take advantage of Black Friday to promote their brand, drive customer engagement, and increase profitability.
Tom Marino
Nov 24, 20233 min read
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