EMBRACE CHANGE

THE SIMPLE NEWSLETTER - ISSUE #028

Life changes fast—sometimes overnight—and as business owners, those changes ripple into every part of what we do. In this issue, I’m sharing lessons on how to embrace change, prepare for it, and use it as an opportunity to refocus your business. Whether you're facing a new life event or preparing for one ahead, this is your reminder to lead with purpose through every shift. 

TOM'S THOUGHT

Adam and I sat with one of our long-time clients, a talented video production business owner who recently became a father. When we asked how things were going, he paused, smiled, and said, “Everything has changed.” That one statement perfectly captures a truth every business owner faces at some point: life happens, and when it does, your business feels it too. Whether it’s becoming a parent, getting married, going through a divorce, or experiencing any other life-changing event, these moments alter how we lead, how we work, and how we show up. But here’s what’s often overlooked—inside every life change, there is an opportunity. An opportunity to start something new, stop something that no longer serves you, or improve what you’re already doing.  

For many business owners—especially accidental CEOs who are great at their craft but never intended to run a business—change feels disruptive, even threatening. You can plan for life’s big moments like a wedding, the birth of a child, or a major move, but when the moment arrives, it still catches you off guard. 

What we’ve seen time and again is that change, while often uncomfortable, invites clarity. It forces you to slow down and re-evaluate what really matters. Instead of seeing it as an obstacle, change can be your greatest catalyst for growth. 

The truth is, life won’t stop happening just because you run a business. But your business can—and should—adapt when life changes. The ones who thrive through change are the ones who prepare for it, expect it, and build their businesses and leadership around flexibility and reflection. 

TOM'S LESSON

The first shift is your mindset. Change is the only constant. Accepting this truth will help you see change not as a setback, but as an invitation to evolve. Ask yourself, “What’s the opportunity here?” instead of “Why is this happening to me?”

To navigate life’s inevitable shifts, here are three key practices to help you stay grounded: 

1. Stay Flexible: Don’t hold so tightly to your plans that you miss what’s possible.

Adaptability is essential in business and life. The more open you are to pivoting, the better you’ll weather the unexpected. 

2. Have a Contingency Plan: Life-changing events shouldn’t derail your business operations. Build systems, processes, and teams that can support your business when you need to step away. This foresight protects your momentum. 

3. Make Time for Reflection: Pause and process what’s changing. Take the space to ask important questions. 

Perhaps the most important thing to ask yourself when change comes is: 

“Why am I still doing this?” 

This question helps you reconnect with your purpose. 

If the answer still excites and fulfills you, great—move forward with clarity and renewed energy. If the answer feels empty, it may be time to pivot, pause, or realign. 

Your business should serve your life, not the other way around. Reconnecting with your why gives you the clarity to lead with intention. 

CLOSING THOUGHTS

You have to be prepared. 

You have to be ready for change. 

And you have to be willing to accept the change. 

When changes occur, it will be critical for you to evaluate why you're doing what you're doing. Find your answer, and you'll be ready for whatever comes next. 

Until then, until the next time, 

Tom 

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