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  • Writer's pictureTom Marino

Regain Focus on What Really Matters in Your Business

Operating a small business can sometimes resemble steering through a labyrinth. The journey is filled with various routes, each leading to distinct opportunities and obstacles. One of the most challenging tasks for any entrepreneur is pinpointing where to direct their attention and energy. Simplification, as it turns out, is often the secret key to unlocking success.


The Power of Focus 

Clear emphasizes that successful people, regardless of their field, have one thing in common: focus. They eliminate distractions, commit to one thing, and strive to excel at it. But this advice poses a challenge. How do you decide where to direct your energy and attention when you're juggling multiple roles and responsibilities? 


Experimentation: The Path to Simplicity 

The first step towards simplicity, as Clear suggests, is through broad experimentation. By trying many different things, you can identify what comes more easily to you and set yourself up for success. This approach is particularly relevant for entrepreneurs who often have to wear many hats and experiment with various aspects of their businesses. 


For instance, if you're launching a new product, you might try different marketing strategies, test various price points, or experiment with different sales channels. This phase of business growth can be chaotic and demanding, but it's crucial for discovering what works best for your business. 


Measuring Success and Making Decisions 

Once you've experimented with different strategies, Clear recommends paying attention to the results. This means measuring the impact of your efforts, whether that's tracking your marketing campaigns, monitoring your sales, or assessing customer feedback. 


The critical point here is that eventually, you have to make a decision about where to focus your efforts. This is one of the central tensions of entrepreneurship – the balance between continuing to innovate and deciding to commit to doing one thing well. 


Repetition: The Key to Mastery 

After deciding what to focus on, it's time to commit and put in the work. Clear emphasizes the importance of falling in love with repetition and consistency, as it's through this volume of work that you truly understand the fundamentals of your chosen task. This is where the real magic happens—through consistent effort, you can bridge the gap between knowing what is good and producing it yourself. 


Simplifying: The Ultimate Goal 
Finally, after trying different things, deciding what to focus on, and putting in a considerable amount of work, you can begin to simplify. You can cut away the non-essentials, streamline your processes, and focus on what truly matters for your business's success. 



Every entrepreneur's journey is unique, and what works for one might not work for another. However, by experimenting, measuring your results, making decisions, repeating your efforts, and ultimately simplifying, you can navigate the complexities of running a small business and figure out what to focus on. 


At Atomic Business Coaching, we're here to support you on this journey. If you're feeling overwhelmed or unsure about where to direct your focus, reach out to us for a free consultation. Our experienced coaches can provide guidance and help you figure out what aspects of your business to prioritize. Together, we can make your entrepreneurial journey a little less complicated and a lot more successful. Schedule Your Free Consultation Today! 

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