Stop Creating Jobs

THE SIMPLE NEWSLETTER - ISSUE # 039

Starting a business often feels exciting at first, but the day-to-day grind can quickly take over. Many people end up creating multiple jobs for themselves instead of the business they envisioned. In this issue, I share a simple way to step back, refocus, and get back to the work that matters most.

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ADAM'S THOUGHTS:

When you dream about starting your own company, it’s easy to picture the freedom and excitement. But here’s what most people forget: you have to be self-employed first.

And that stage comes with a reality check—there are certain things that simply need to get done.

In the beginning, the journey is full of anticipation. But once you’re in it, all that excitement can get buried under the workload.

Many people lose sight of why they started in the first place. Without realizing it, they don’t build a business—they build six or seven new jobs for themselves. Jobs that all have to be done just so they can finally get to the one thing they left their old employment to do.

That dream, that original spark, often gets lost in the shuffle. And most self-employed people rarely pause long enough to reflect on what they’ve built, where they are now, and whether their daily grind still matches what they intended when they began.

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ADAM'S LESSON:

It’s time to take inventory. Here’s a simple three-day protocol I use with clients:

1. Track every 30 minutes.

   From the moment you wake up until you go to bed, record what you do in half-hour blocks. Everything counts: emails, lunch, sales calls, bookkeeping, delivering services, time with family, gym sessions.

   
   

2. Circle in green or red.

   After three consecutive days, review your notes.

   1. Circle in green the activities that move you toward who you want to be and what you want your business to become.

   2. Circle in red the tasks that are simply necessary but don’t truly need your time and energy.

   
   

3. Plan to delegate.

   Look at every red-circled task. Ask: Can I delegate this—financially and emotionally?

   If the answer is yes, write a plan to hand those responsibilities to someone who’d be grateful to own them.

By doing this, you free up your time and energy for the green-circled work—the work that matters most.

That’s how you move from being just self-employed to truly becoming the CEO—both at work and at home.

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CLOSING THOUGHTS

Don’t create more jobs for yourself.

Remember why you started this—and get back to doing the work you set out to do.

- Adam

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