The Long Build
- Adam T. Hurd
- 3 days ago
- 2 min read
The Simple Newsletter - Issue # 056
This newsletter issue is a reflection on the quiet, often overlooked work that happens over time when you commit to building something meaningful. What looks simple on the surface is usually the result of years of small decisions, integrations, and staying aligned with what feels right. These thoughts and lessons come from that long view—and from trusting the process as it unfolds.
ADAM'S THOUGHTS:
It’s taken four years to build this.
People wildly underestimate what it takes to build a business—or a life. Someone once said, the days are long, but the years are short. And damn, that’s true. Four years went by in the blink of an eye.
Lately, I’ve been reflecting on a title I gave myself about a decade ago. Completely self-proclaimed. I called myself an integration specialist.
The reason was simple: I’ve always been able to take powerful systems, tools, and ideas and integrate them into one comprehensive approach that actually changes people’s lives.
I did it when I built my financial planning practice.
I did it when I created a community.
And now, Tom and I have done it with Atomic Business Coaching and Be the CEO.
What we didn’t realize at the time was that all the small things we were doing—every conversation, every adjustment, every intuitive decision—were slowly integrating into one unified program.
A program designed to help people truly become the CEO of both their life and their business.
What stands out to me most is that we never set out with some grand outcome in mind. We just kept helping people. Day by day. Week by week. Month by month. Year by year.
And in doing so, we unknowingly built a roadmap—one that now allows driven, committed entrepreneurs to step fully into the life and leadership role they’ve always wanted.
ADAM'S LESSON:
Keep doing what’s right.
Along this path, Tom and I have always done what was right for the client—even when it didn’t perfectly fit the program we sold, the structure we created, or the recurring promise we made.
If someone needed something different, we stepped aside and gave it to them.
Not because it was convenient.
But because our intuition told us it was necessary.
And here’s the interesting part: almost every time we did that, we realized it wasn’t just helpful for that person—it was useful for many people in the same situation.
Those moments became integrations.
Those detours became enhancements.
Those deviations strengthened the entire system.
As you build your business and your life, I know the desire is to walk a straight path. But those small detours—the ones guided by care, curiosity, and intuition—can make everything richer.
Stay focused on the destination.
But don’t be afraid to stop and smell the roses.
Sometimes, you can take a seed from that rose… and plant an entire garden that makes the destination even more meaningful.
CLOSING THOUGHTS
Focus is powerful.
Rigidity is limiting.
Be open.
Be curious.
Be willing to go above and beyond—every single day.
-Adam
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