Use Leverage
- Adam T. Hurd
- 5 days ago
- 2 min read
The Simple Newsletter - Issue # 066
Adam’s Thoughts
Leverage.
It’s a word you hear all the time in business.
But do you actually use it?
Because it’s everywhere.
This week, Tom and I were in a room with the Governor of New York State. No, it wasn’t just the two of us talking about our golf games. It was a room full of builders.
And what was happening in that room?
Leverage.
She was leveraging those builders to strengthen the state and support her vision.
Those builders are leveraging the state to grow their businesses.
And as those businesses grow, they need people like Tom and me to help them become CEOs.
At every level, someone is leveraging someone else.
That’s the game.
In business, you’re really only ever selling two things:
Time.
Or money.
And when you understand how to leverage your time and your money — and how others can leverage you — everything starts to click.
It’s actually much simpler than we make it.
Adam’s Lessons
There are really only three ways to grow a business:
Price — what you charge
Frequency — how often
Volume — how many
That’s it.
Now here’s where leverage comes in.
All the people, relationships, resources, and opportunities around you can be used to increase one — or all three — of those levers.
More relationships → more volume
Better positioning → higher price
Stronger systems → greater frequency
That’s why we build relationships.
Because leverage goes both ways.
They leverage you.
You leverage them.
And if it’s one-sided — if you’re always trying to extract and never allowing yourself to be part of their growth — the game ends quickly.
So the real lesson is this:
Don’t just understand leverage.
Understand how you can be leveraged for others.
That’s where the real opportunity lives.
So here’s my question for you this week:
Where in your business are you trying to leverage others — but not allowing yourself to be leveraged in return?
Reply and tell me. While I can’t respond to every message, Tom and I read every reply, and we genuinely appreciate hearing from you.
That’s all for this week.
See you next Saturday.
-Adam
P.S.
Most self-employed people understand leverage… but still find themselves stuck doing everything on their own. Click here to find out why so many founders never actually experience real leverage in their business.
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