Success is Tuesday

The Simple Newletter - Issue # 081

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Adam’s Thoughts

Milestones.

We all reach them.

But sometimes, when we finally get there, they feel almost meaningless.

Maybe it’s getting your first client.

Having your first $50,000 month.

Crossing your first million.

Selling your first business.

Or personally, getting married, having a child, or buying your first real home.

We imagine that when we reach these milestones, it’s going to feel like nirvana.

We expect some beautiful, unforgettable moment.

But often, it doesn’t feel that way at all.

Years ago, one of my clients trusted me to advise him leading up to selling his company for more than $90 million.

I brought over pizza and wine, and we sat in his backyard overlooking an incredible view.

I asked him what it felt like to accomplish something so massive.

The deal that changed everything had come from one client he closed, ultimately making the company worth what it became.

His answer shocked me.

He said:

“Adam, it felt like Tuesday.”

I looked at him like he was crazy.

“What do you mean it felt like Tuesday?”

He explained that everything he had done leading up to that moment was why it happened.

It wasn’t a surprise.

It wasn’t a shock.

It was what was supposed to happen.

He had put in the work to get there.

At the time, I understood what he meant.

But I’m not sure I fully believed it.

Since then, I’ve reached several major milestones of my own.

And he was right.

The moment itself doesn’t always feel incredible.

It often feels like the natural result of the work you already put in.

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Adam’s Lessons

People who haven’t experienced much success tend to dream about the result.

People who have experienced success tend to focus on the work that creates it.

The result is simply the byproduct.

You’ve heard me say it many times:

Business is simple. It’s just not easy.

Whatever you’re building will require hard work.

And yes, there may eventually be a moment when you reach the milestone you’ve been chasing.

But it will still only be a moment.

There may not be a parade.

The champagne may not pop.

The world may not stop to recognize what you’ve accomplished.

You’ll probably wake up the next morning and go back to work.

That doesn’t make the milestone unimportant.

It means the milestone was never the true goal.

The work was the goal.

The person you became while doing it was the goal.

And once you’ve achieved that level of success, you’ve proven something important:

You can do it again.

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So here’s my question for you this week:

What milestone are you chasing right now—and are you appreciating the work that is already making it possible?

Reply and tell me. While I can’t respond to every message, Tom and I read every reply, and we genuinely appreciate hearing from you.

That’s all for this week.

See you next Saturday.