The COST OF FOCUS
- Adam T. Hurd

- 8 hours ago
- 2 min read

THE SIMPLE NEWSLETTER - ISSUE # 049
I’m wrestling with a tension I’ve felt most of my life: the desire to go all in on one mission, while a quiet voice keeps tempting me with everything else I could do instead. I’m learning that real progress doesn’t come from waiting for the world to understand my vision; it comes from me forging the path, holding the belief, and committing to myself first. If I’m truly called to what I’m building, then focus isn’t optional, and the cost of that commitment is simply my bill to pay.
ADAM'S THOUGHTS:
There are times when you just want to go all in—
to focus on one thing, to become the absolute best at a singular pursuit.
But then that little voice in the back of your head whispers:
“Wait… there’s more. Hold on. If you commit to this, you won’t be able to do those other things that are right around the corner.”
This has been a nagging problem for me most of my life. I’ve reinvented myself what feels like hundreds of times.
But when you finally find the thing—the one you know without question is it—something shifts. You want everyone to see it. You want the world to conform to your vision. You want people to understand what you understand.
But that’s not how it works.
The difficult part is realizing that even though you have support, even though you have people around you…
you still have to be the one who forges the path.
You’re the one who has to take the actions.
You’re the one who has to hold the belief.
You’re the one who has to push forward even when the entire world seems to be doing something else.
And if you’re that passionate—
if you truly believe in what you’re building—
it becomes a disservice not to go all in, regardless of anyone else’s opinion.
ADAM'S LESSON:
Times like these can make you procrastinate.
They can make you doubt yourself.
But what really needs to happen is simple:
you must sit down and make an agreement with yourself.
A real commitment.
A line in the sand.
A declaration of:
“This is what I’m doing—regardless of what’s happening around me.”
Because ultimately, the commitment isn’t to the goal.
It isn’t to the people you help.
It isn’t to the people you lead.
The commitment is to YOU.
And if you can’t make that commitment to yourself,
how are you ever going to help all the others who are counting on you?
The truth is—everything can’t be equal all the time.
If you keep looking beyond your mission, you’ll miss the signs right in front of you that show you where to go, what to do, and who to do it with.
Greatness requires laser focus.
And that kind of focus usually has a cost.
A big one.
But if this is what you were meant to do…
then I guess it’s your bill to pay.
CLOSING THOUGHTS
Commitment is hard.
But so is the life you get when you avoid it.
-Adam
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Thanks!